About us

About us

What We Believe

What We Believe

A fundamental shift is underway in how software gets built and how companies operate. This is not incremental improvement. It is a transformation that will reshape competitive dynamics across every industry.

A fundamental shift is underway in how software gets built and how companies operate. This is not incremental improvement. It is a transformation that will reshape competitive dynamics across every industry.

Who We Are

Who We Are

Forgd is the first consultancy focused exclusively on transforming software development with Claude Code and building agentic applications with Claude powered by Anthropic. We embed forward-deployed-engineers (FDEs) to co-build with customer engineering teams. Our team brings deep expertise in developer experience and acceleration from Heroku and AWS, as well as technology-led business transformation via Salesforce and ServiceNow.

Forgd is the first consultancy focused exclusively on transforming software development with Claude Code and building agentic applications with Claude powered by Anthropic. We embed forward-deployed-engineers (FDEs) to co-build with customer engineering teams. Our team brings deep expertise in developer experience and acceleration from Heroku and AWS, as well as technology-led business transformation via Salesforce and ServiceNow.

Our Team

Our Team

Peter Goodman

Co-Founder / CEO

A serial entrepreneur, Peter had specialized in building product companies with strategic distribution within major platform ecosystems. Having successfully built and sold companies within the Salesforce and ServiceNow ecosystems, he brings a deep understanding of human connection and network building. Peter is focused on helping executives leverage emerging technologies to drive impactful, transformative business outcomes.

Peter Goodman

Co-Founder / CEO

A serial entrepreneur, Peter had specialized in building product companies with strategic distribution within major platform ecosystems. Having successfully built and sold companies within the Salesforce and ServiceNow ecosystems, he brings a deep understanding of human connection and network building. Peter is focused on helping executives leverage emerging technologies to drive impactful, transformative business outcomes.

Peter Goodman

Co-Founder / CEO

A serial entrepreneur, Peter had specialized in building product companies with strategic distribution within major platform ecosystems. Having successfully built and sold companies within the Salesforce and ServiceNow ecosystems, he brings a deep understanding of human connection and network building. Peter is focused on helping executives leverage emerging technologies to drive impactful, transformative business outcomes.

Paul Andrew

Co-Founder / CEO

Over 20+ years he has built fast-growth consulting firms in the Salesforce, ServiceNow, and Fintech ecosystems - accelerating enterprise adoption of new and emerging technology, with a personal focus on helping executives quickly drive the business model change required to grow and scale enterprise revenue and profitability.

Paul Andrew

Co-Founder / CEO

Over 20+ years he has built fast-growth consulting firms in the Salesforce, ServiceNow, and Fintech ecosystems - accelerating enterprise adoption of new and emerging technology, with a personal focus on helping executives quickly drive the business model change required to grow and scale enterprise revenue and profitability.

Paul Andrew

Co-Founder / CEO

Over 20+ years he has built fast-growth consulting firms in the Salesforce, ServiceNow, and Fintech ecosystems - accelerating enterprise adoption of new and emerging technology, with a personal focus on helping executives quickly drive the business model change required to grow and scale enterprise revenue and profitability.

Morten Bagai

SVP, AI Engineering

Leads the technical org at forgd. He spent two decades focused on developer productivity at scale—first as part of the Heroku leadership team that pioneered platform-as-a-service, then as CTO of Platform at Salesforce. Most recently, he led Solution Architecture for Digital Natives and Foundation Model Providers at AWS, seeing firsthand both the transformative potential and the organizational challenges of bringing AI into production.

Morten Bagai

SVP, AI Engineering

Leads the technical org at forgd. He spent two decades focused on developer productivity at scale—first as part of the Heroku leadership team that pioneered platform-as-a-service, then as CTO of Platform at Salesforce. Most recently, he led Solution Architecture for Digital Natives and Foundation Model Providers at AWS, seeing firsthand both the transformative potential and the organizational challenges of bringing AI into production.

Morten Bagai

SVP, AI Engineering

Leads the technical org at forgd. He spent two decades focused on developer productivity at scale—first as part of the Heroku leadership team that pioneered platform-as-a-service, then as CTO of Platform at Salesforce. Most recently, he led Solution Architecture for Digital Natives and Foundation Model Providers at AWS, seeing firsthand both the transformative potential and the organizational challenges of bringing AI into production.

Evan Doyle

VP, Product & Delivery

Leads our Product & Delivery function at forgd. Most recently he served as VP of Technical Product Management & Strategy at Smarsh. Prior to that Evan enabled some of the largest Media & Entertainment customers at AWS. His expertise spans numerous technical deliveries and product management, with a product lens on developer productivity and platform engineering focused on transforming how teams build and operate software.

Evan Doyle

VP, Product & Delivery

Leads our Product & Delivery function at forgd. Most recently he served as VP of Technical Product Management & Strategy at Smarsh. Prior to that Evan enabled some of the largest Media & Entertainment customers at AWS. His expertise spans numerous technical deliveries and product management, with a product lens on developer productivity and platform engineering focused on transforming how teams build and operate software.

Evan Doyle

VP, Product & Delivery

Leads our Product & Delivery function at forgd. Most recently he served as VP of Technical Product Management & Strategy at Smarsh. Prior to that Evan enabled some of the largest Media & Entertainment customers at AWS. His expertise spans numerous technical deliveries and product management, with a product lens on developer productivity and platform engineering focused on transforming how teams build and operate software.

Graham Zulauf

Applied AI Architect

A career spent helping enterprises adopt the next wave of technology, from driving AWS adoption for strategic customers to leading Solution Architecture and Global Support for AI/ML infrastructure at scale. His experience spans the full stack from hardware to application layer. At forgd, he helps customers turn ambitious AI strategies into production realities.

Graham Zulauf

Applied AI Architect

A career spent helping enterprises adopt the next wave of technology, from driving AWS adoption for strategic customers to leading Solution Architecture and Global Support for AI/ML infrastructure at scale. His experience spans the full stack from hardware to application layer. At forgd, he helps customers turn ambitious AI strategies into production realities.

Graham Zulauf

Applied AI Architect

A career spent helping enterprises adopt the next wave of technology, from driving AWS adoption for strategic customers to leading Solution Architecture and Global Support for AI/ML infrastructure at scale. His experience spans the full stack from hardware to application layer. At forgd, he helps customers turn ambitious AI strategies into production realities.